Marketing strategy
Now that my portfolio is online and i have newly qualified, how am i going to market myself in the future ? and how might i grow my client base?. Heres how i intend on using interdisciplinary marketing strategy including digital and traditional methods.
CRM setup
As my client base grows i believe it would be beneficial to implement a simple CRM (client relationship management) system. so that i can firstly map and track my customer journey. From there i can create communication touch points such as phone calls and e-mail marketing campaigns. Therefore effectively managing all of my past, current and future client (leads) effectively in an orderly and structured process.
Email Marketing integration
Following on from the customer journey and an important marketing tool for client acquisition and retention. Email marketing will allow me to communicate with my customer segments with personalised and targeted email campaigns.
Set up of Social media profiles and Auto-share
I intend on setting up a social media page on Behance, facebook and instagram dedicated purely to my design services. Once these are setup i will look to introduce some plugins to my WordPress site that will auto-share content when posted on my site.
Online Advertising – Facebook advertising, Social media advertising
Online adverting can be very effective. facebook and instagram will allow me to target my ads to very specific interests, geographical locations, and demographics. i intend on testing some smaller ad campaigns accross these platforms and then (depending on their traction) branch off to Google paid search advertising.
Networking/Design Community
Attending design meetups and widening my industry network will provide a chance to learn and work with other designers and also the potential to gain referrals from other design professionals. Referrals and word of mouth are two very powerful tools for gaining new business. Gaining and maintaining good relationships with your clients and other industry professionals is extremely important
Content creation / Trust expertise
I feel it is important to regularly update my site with fresh and relevant content, updates with high quality work will also enforce a perception of popularity and professionalism.
Professional Development
I feel it would be beneficial for me to enhance my knowledge of google analytics and tagging of my site, Considering the fundamental foundations of UX design is evidence-based customer centric design, it would be beneficial for me to be able to generate meaningful qualitative research from my web platforms and effectively measure any online advertising campaign success.
I believe investing time to learn this and attending some formal training would be a valuable use of my time for my development, In addition to this i feel that it would also be beneficial for me to attend some SEO workshops and make an effort to create regular content to proactive the methods learned from the workshops.
Ongoing SEO improvements
I intend on learning more about the features of Yoast and any other tools that might help my search engine rankings.