The approach to the branding was to keep it friendly and familiar with a simple visual identity that could be applied not only to the user interface, but to the illustrations within the story’s themselves.
A simple logo representing the “Q” in the style of a chalk drawing was created as an icon for the brand but also an emblem for the character Quentin. The design of the chalk drawing draws comparisons to school chalk boards and learning environments, whilst still looking friendly and contemporary in isolation.
The UI for the tablet App is extremely simple to use – next steps in this project is interactive prototyping and user testing with parents and children.
Simon worked with a brief with very little information. Was able to grasp the core messaging behind the concept. Did a great job of listening to the story and was able to turn that into meaningful designs.
Simon Selected a great branding mark and color scheme purely based on understanding the core product message.
Professional presentation of work that explained the thought process behind creative decisions, his work really brought Q-Books to life.