I felt that this project was much more than jusr the creation of a logo and there needed to be strategic thought to how support for life exists within the current brand and what can be done to elevate the scheme through visual identity, the strategy from here was to create something that:
Has longevity Lets see this still in use in another 100+ years
Lives comfortably with barker brand
Upholds the values of barker college and the OBA
Has meaning beyond design
From here my approach was to try and capture the essence of the brand and really dig deep into what message it was trying to convey to its clients. Whilst the brand pillars of the Barker college itself were more focussed on prestige, heritage, reputation and academia. I felt that “support for life needed” to visually convey a message of:
The visual had to tick all of these boxes.
Simon approached the re-brand for the Old Barker Association, Support For Life initiative in a very considered, strategic and creative manner. Taking the time to understand the rationale and vision, Simon created a visual icon that is not only a tangible metaphor for the whole initiative but also easily understood for even non-creatives with the umbrella motif symbol.Simon created this new brand all whilst leveraging off the existing brand assets which was important for familiarity within the Barker community.The quality of Simon’s work is exceptional and was universally adopted by the committee and key decision makers.