I visited the Pacdon Park factory in Echuca Moama in regional Victoria, The factory itself is small, quaint and resides on a large acreage, the landscape is broken up by a solitary Oak tree.
I started to develop a footer/lockup that could be used across all designs that would encapsulate the landscape within the artwork and provide an instant visual to the purchaser of a local, independent business with quality goods.
The lockup includes the silhouette of the factory with the oak tree with the aim of this becoming an iconic and immediate visual identifier across all Pacdon Park packaging in the future.
I looked at ways of creating a British feel to the artwork that was more integrated into the branding than just adding a British flag on there.
Hanging bunting at celebrations is a very British Tradition and adding bunting to the artwork with a British flag as the bunting artwork worked well with the design and shape of the labelling.
I cannot rave enough about the quality and high standard of simons work, from surpassing our brief and opening doors to our products that we never thought packaging could. The rebrand opened doors to to some of the countries largest retailers like David jones and coles that would have previously been closed to us”
Simon is a pleasure to work with and our only stop for design